FOR THE HELL OF IT VOL. 6 NO. 5

July 14, 2014    by Johnny Heller ON JUDGING A BOOK BY ITS COVER We try, most of us, not to make snap judgments. We like to believe that we are open-minded and willing to give our attention to an idea or notion that – on its face – seems suspicious.  We may not be open to stupid ideas like selling automatic weapons to psychos without a background check, but most ideas we are willing to hear out. Unless we hear that the idea, story, book, movie, notion comes from the brain of someone society has branded as politically incorrect or plain evil. I recently auditioned to narrate a wonderful book …

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FOR THE HELL OF IT VOL.6 No. 4

FOR THE HELL OF IT VOL 6. NO . 4 BY JOHNNY HELLER ON BRANDING There has been quite a bit of discussion in the voiceover industry on “branding”. Let’s have a look at this phenomenon and see if we need to have a look at this phenomenon – which we’re going to do either way so let’s get on with it. One of the serious questions asked of Mr. Answerman in my last blog was about this subject. Here is that question: Anonymous: Just as in film and acting I was dismayed about hearing “branding” mentioned at APAC – what’s your strength? What’s your brand as a narrator? I …

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FOR THE HELL OF IT Vol.6 No.3 After APAC

FOR THE HELL OF IT VOL. 6 NO. 3 By Johnny Heller 6/9/14 AFTER APAC – NOW WHAT? You came to New York City. You saw the Statue of Liberty, the Empire State Building and paid $15 for eggs and toast. You watched people jostle each other for the privilege of standing in the front of the queue waiting to cross a street. You noted that one Irish bar looks exactly like every other Irish bar right down to the staff. You went to exotic shopping stores and bought things you don’t need that were on sale so they only cost $80 more than they would’ve cost had you bought …

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