FOR THE HELL OF IT VOl. 7 No. 3

FOR THE HELL OF IT VOL. 7 NO. 3 by Johnny Heller ON TIME Here’s the newest For the Hell of It. It’s on Time Management. And I wanted to have it done last week. So my time management piece is late. Great. I ran out of time. We always hear that – “I ran out of time”. No you didn’t. You didn’t manage time very well and that’s why your project, your plan, your “thing” is late. Time is a weird thing. Ever read somewhere about lovers “wandering in the gloaming”? Ever think – “Ewww. Don’t walk in the gloaming, you’ll get gloaming all over your pants cuffs and …

FOR THE HELL OF IT Vol 7 No 1

FOR THE HELL OF IT VOL. 7 NO. 1 by Johnny Heller ON THE YEAR 2014 Many important things happened during the year. Sadly, I can’t remember a single thing without going to the internet and looking stuff up. A whole year and I’m not certain what happened without Google. Is that just me or are we all so used to learning about the world around us in social media sound bites that we’ve lost the facility of recall? I dunno. I do know that I can – and will – look up a few “news highlights of 2014” and then I will go “Oh Yeah! I remember that!” And …

FOR THE HELL OF IT VOL.6 No. 4

FOR THE HELL OF IT VOL 6. NO . 4 BY JOHNNY HELLER ON BRANDING There has been quite a bit of discussion in the voiceover industry on “branding”. Let’s have a look at this phenomenon and see if we need to have a look at this phenomenon – which we’re going to do either way so let’s get on with it. One of the serious questions asked of Mr. Answerman in my last blog was about this subject. Here is that question: Anonymous: Just as in film and acting I was dismayed about hearing “branding” mentioned at APAC – what’s your strength? What’s your brand as a narrator? I …

FOR THE HELL OF VOL. 6 NO. 1

FOR THE HELL OF IT  VOL. 6   NO. 1 So here we are with a brand new launch of Abbreviated Audio!  Welcome to our new site.  Here are some stats:  the site was designed by Bryan Burton and Hannah Barudin of FanBoy Designs.  You should contact them about your website. And mention us. And, yes, you need a website. Which brings us to one of today’s topics: WEBSITES, SOCIAL MEDIA, MARKETING AND THE AUDIOBOOK NARRATOR As a world famous artsy fartsy type – beloved by all but the most jaded and Simon Vance – I am frequently asked many questions. Questions like: “Are you leaving soon?”  “You can’t stay …